Watching T.V. we do not like

Why does everyone watch television programs which we say we think are bad, stupid, lame, dumb and the like but will still watch them? Do we watch them because we are just that curious or do we really like these shows?

Some of the most ardent listeners of Howard Stern are his most adamant detractors. They say they listen so that they can document what is offensive so they can kick him off the air. Well if you just stopped listening to him then he would go off the air anyway, so...

Why do we bitch and moan about "reality" television but will still watch it?