Journalist are an interesting bunch. We have all sorts of respect for the journalist who tries to get the Truth or expose the darkness in the world. We trust the journalist that asks the tough questions and finds a humble way to do so in the process We feel betrayed when we think a journalist is lying or not accurate. We have high standards for journalists.
At the same time we seem to also have a distrust of the "Media". We know that journalists work for "The Media" but when we say "The Media" is bias or all garbage, we generally are talking about some amorphous idea we label "The Media". We can dismiss "The Media" if we don't like what it says, we can ignore "The Media" by tuning it out, we can discredit "The Media" by offering up different information.
In many respects this is also true for clergy and "The Church". Many people, religious or not, meet clergy and trust clergy. There is a level of appreciation that clergy are trying to do the right things and do them with humility. It is also true that people have high standards of clergy which is why when clergy do things that violate those standards there is a sense of betrayal and anger.
Similarly, just as there is distrust toward "The Media" there is also a growing distrust of "The Church". "The Church" is what has caused deep wounds in people's lives and it is "The Church" that is responsible for some of the crazy hate language. We can dismiss "The Church" if we don't like what it says, we can ignore "The Church" by tuning it out, we can discredit "The Church" by offering up different information.
Perhaps this is why so many of us Christians are apprehensive to talk about our church - people might hear us and confuse our church with "The Church". "Oh, my church is not like those on T.V." "My church is very open and affirming." "My church teaches about love not about judgement." It take so much work to qualify when we talk about our church that I can see why many of us choose to talk about something else.
If Stephen Colbert or Jon Stewart before him (or Chevy Chase before him) have taught us anything it is that in order to change "The Media" we have to talk more about the media. In order to change the perception of "The Church" we have to be willing to talk more (not less) about our church.