A Frontline documentary (60 minutes long) discussing how marketers court the teenage consumer.
http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02p70&continuous=1 (I think this will take you straight to the video)
http://www.pbs.org/wgbh/pages/frontline/shows/cool/ (This is the homepage)
In it the documenter says there are 5 major corporations which determine what is "cool":
New Corp
Viacom
Disney
Universal ViVendi
AOL/Time Warrner
These conglomartes are who owns the vast majority of music, movies, video games, television.
http://www.pbs.org/wgbh/pages/frontline/video/flv/generic.html?s=frol02p70&continuous=1 (I think this will take you straight to the video)
http://www.pbs.org/wgbh/pages/frontline/shows/cool/ (This is the homepage)
In it the documenter says there are 5 major corporations which determine what is "cool":
New Corp
Viacom
Disney
Universal ViVendi
AOL/Time Warrner
These conglomartes are who owns the vast majority of music, movies, video games, television.